The great thing and the terrible thing about change is that’s different. Customers tend to love change (if done in the right way), but employees & employers alike have a love/hate relationship with it.
In the business world, small changes are normal, but the main reason to make major changes is to gain new customers, to be exposed to new markets. The ‘If it ain’t broke, don’t fix it’ saying is true, but if your business is all maintenance and no growth – it’s broke.
Depending on your industry there are many ways you can make a change, but one easy change that can attract customers, especially the highly coveted young professional/young family market is to change up your marketing. An intuitive website & active social media can go a long way to reaching a new demographic. Getting a new logo & branding is a very easy way to project a fresh new image with minimal work on your part. Print up handouts, banners & discount coupons and place them in locations where your desired customers frequent to get your face in front of potential new customers.
With the help of a good graphic/web/marketing company (ThunderstruckMG maybe?) and a little elbow grease you can suddenly find yourself with a brand new flow of customers that may never have even knew you existed.
Don’t be afraid of change – with a good guide, it could be the best thing you’ve ever done.
Did we peak your interest? Find your guide or more info at ThunderstruckMG.com